Hello, I’m Sally Hodgson and since 2010 I’ve been freelancing within the film and creative industries. I work with distributors, agencies and organisations, online platforms, film directors and producers and events and festivals on audience development, marketing, distribution, project management and production.
Prior to going freelance I spent seven years at EM Media, the first of the Regional Screen Agencies to launch a specialised film production fund. The films co-financed through the agency won five BAFTAs, three Scottish BAFTAs, ten British Independent Film Awards and three Michael Powell Awards.
In 2010 I started working with filmmakers who were interested in exploring and exploiting opportunities to do things independently and with innovation, leading me to become recognised as the UK’s first Producer of Marketing & Distribution. Since then I’ve released films theatrically, brokered broadcast sales, built grassroot audiences and run successful audience engagement campaigns.
I’ve also been a filmmaker mentor and I regularly speak on topics such as crowdfunding, independent film distribution and audience development at film industry events and training courses. I’ve done a bit of producing too – mainly music videos and corporate films.
Approved to distribute films in the UK supported through the Canada Media Fund.
In 2019 I made a career transition to work in costume – you can see what I’ve been up to over on my costume website
On the following titles I’ve worked as either the Distributor, Producer of Marketing & Distribution, Distribution Producer or Specialist Marketing Lead. Working directly with filmmakers and distributors and also with Film Hub Midlands and Film Hub South West.
While at EM Media I supported the following titles in my role as Communications Executive.
As a speaker on EAVE Marketing Workshop…
“An exciting and inspiring lecture with lots of examples from practice.” “A lot of practical examples of grassroots marketing, very interesting.” “Fantastic lecture and case studies.” “Original. I’ve learned many useful things.” “I liked the examples, and her work experience and innovative thinking in general.”
“Sally’s creativity and organisational skills were invaluable to the regional I, Daniel Blake campaign. Her drive and passion for the project were evident throughout the campaign and she duly delivered a campaign above and beyond the original brief. Sally’s keen commercial sense meant that she ensured we eked out the very most from our marketing budget. In all, it was a pleasure working with Sally and we would certainly recommend her for future projects.”
“Sally handled distribution, marketing and press for our documentary NG83: When We Were B Boys, securing our micro-budget film a run of screenings in ten cities across the UK plus international festival appearances and getting us media exposure in broadsheet newspapers and on national TV. She has worked tirelessly on this project and shown great commitment, imagination and tenacity in getting our film out there. We can’t recommend Sally highly enough and would love to work with her again in the future.”
Sally has a fantastic ability to immerse herself in a project and very quickly get to grips with the detail and the challenges. Our project benefited greatly from having Sally’s eye for detail, professionalism and thoroughness. The end result was a fantastic short film that captured our organisation’s spirit and celebrated our achievements in a quirky style. Just what we were looking for!”
“Sally was our Production Manager on a theatrical release support project and immediately got to grips with organising all the logistics of getting our iPad installations into venues across the country, working with suppliers, couriers and venues to ensure a presence for the Dreams of your Life project in cinemas and alternative venues. She managed demanding equipment issues and adapted schedules accordingly, keeping to deadlines and staying within the specified budget. At the end of the project she helped to prepare data for evaluation purposes.”
“Sally and I worked together on the making and release of my film SOUND IT OUT. It’s been an amazing adventure – crowdfunding the budget for production, post-production, our premiere at SxSW and the UK theatrical tour, releasing the film on DVD, becoming the official film of Record Store Day and showing all over the world. Sally helped me make my crazy dreams a reality and helped me navigate the dicey waters of distribution. I hope to work with her again on my future films, I’m convinced, a PMD is an essential part of the team from day one.”
As Community Manager on the Spirit of ’45 project…
“Sally’s work as Community Manager on our archive feature documentary resulted in the beginnings of an offline and online community for the film, along with a dedicated website with filmed interviews and a library of archive footage and stills to promote discussion and further participation. She delivered on time and within budget, providing regular updates on how the project was developing.”
“Sally covered this role at Dance4 at a very busy time and managed a heavy workload. She was really effective at managing her time, with good attention to detail. She worked collaboratively with other venues, implemented a new CRM package for Dance4 and managed the marketing and publicity elements of our Nottdance Festival. Sally is a lovely person to work with too!”
“Sally was instrumental in helping us set up a crowdfunding campaign for our short film Cold Warrior. Sally came to us with an extensive market knowledge, which meant that we could hit the ground running. We reached a combined social networking tally of over £4,000 – a figure we were delighted to hit.”
I regularly speak on topics including independent film distribution, the role of Producer of Marketing & Distribution, finding and connecting to audiences and crowdfunding.
Here’s a selection of events I’ve presented at:
Grassroots Marketing & Motivating Audiences – apresentation with follow-on practical workshop for EAVE‘s Marketing Workshop, a four-day intensive programme exploring film marketing throughout the process of development, production, festival screening, exhibition and distribution.
Adapt To Film for Broadway Media Centre, a new training programme for UK-based professional writers interested in adapting source material for the screen.
What the F is a PMD and Why Do I Need One? A panel discussion on what a Producer of Marketing & Distribution or Impact Producer can bring to strengthen independent film productions, led by John Reiss at SxSW.
Audience on Demand for FilmLondon, the strategic agency for film and media in London supporting the growth and development of film, TV, video, commercials and interactive media.
Get It Seen / Second Light Exhibition and Distribution Lab for the Independent Cinema Office, the national support organisation for independent exhibitors of all kinds including cinemas, film festivals and film societies.
iFeatures2,iFeatures is a development and production scheme for England’s most imaginative and brightest filmmakers.
Producers of Distribution (chaired by FutureArtists) at Sheffield Doc/Fest, one of the top three documentary festivals and markets in the world.
Music Futures Network: Crowdfunding for Generator, the UKs leading Music Development Agency.
Show Me The Money for Into Films, a UK wide organisation that uses film and media production to develop skills in young people aged up to 25.
Running a Successful Crowdfunding Campaign for IndieGoGo, the crowdfunding solution that empowers ideas and enables people to donate funds easily.
Fantasticlecture and case studies.
Clearly passionate and inspiring, the highlight of the course for me.
Original. I’ve learned many useful things.
The Sound It Out presentation was a lightbulb.
What a brilliant woman!
GET IN TOUCH if you’d like me to present at your forthcoming event or training course.