Building movements
Inspiring audiences
Nurturing super-fans
About
Sally Hodgson - Chief Word Spreader
Connecting
With a background in marketing, press and publicity Sally has successfully promoted live music, theatre, comedy, dance and film.
She is experienced in connecting to audiences through face-to-face interviews, traditional PR and social networks.
Credits include Communications Executive on BAFTA winning This Is England (Warp Films), Community Manager during the development of Ken Loach’s forthcoming documentary Spirit of ‘45 (Sixteen Films) and Producer of Marketing and Distribution on the award-winning Sound It Out (Glimmer Films).
Audiences
Sally has worked on successful crowdfunding campaigns, bringing on-board partners and sponsors, corresponding individually with backers and identifying and connecting to potential audiences.
She has experience of working with national film critics and managing theatrical film releases, dealing directly with cinema programmers, negotiating box splits and organising the logistics of supporting events.
Sally manages the Twitter presence for an ambitious contemporary dance company and has experience of building active and engaged communities on Facebook.
Tools
From print, PR and advertising to the power of retweets and shares Sally has experience of using a range of tools and strategies to grow audiences, followers and movements.
When Sound It Out was accepted into the acclaimed SxSW festival for its world premiere Sally devised a low-budget and grassroots marketing campaign to publicise screenings, this was the birth of the Sound It Out mobile jukebox, winning over fans one record at a time.
As well as being spotted on the streets of Austin, Sally and the jukebox made a brief appearance in the opening titles of The Review Show (BBC).
Expertise
-
Audience Development
From instagram competitions to speaking at events Identifying your audience and connecting to them in ways they understand.
-
Project Management
From staying within budget to evaluation and report writing Keeping the wheels turning to deliver effective and efficient outcomes.
-
Marketing & Distribution
From promoting your product to getting it into the marketplace Spreading the word and negotiating the best possible deals.
-
Publicity,
Press & PRFrom commissioning print to selling in editorial pieces Ensuring your message is accurately represented online and offline.
Testimonials
As Production Manager…
“Sally was our Production Manager on a theatrical release support project and immediately got to grips with organising all the logistics of getting our iPad installations into venues across the country, working with suppliers, couriers and venues to ensure a presence for the Dreams of your Life project in cinemas and alternative venues. She managed demanding equipment issues and adapted schedules accordingly, keeping to deadlines and staying within the specified budget. At the end of the project she helped to prepare data for evaluation purposes.”
Anna Higgs, Head of Film4.0
As Producer of Marketing & Distribution…
“Sally and I worked together on the making and release of my film SOUND IT OUT. It’s been an amazing adventure – crowdfunding the budget for production, post-production, our premiere at SxSW and the UK theatrical tour, releasing the film on DVD, becoming the official film of Record Store Day and showing all over the world. Sally helped me make my crazy dreams a reality and helped me navigate the dicey waters of distribution. I hope to work with her again on my future films, I’m convinced – a PMD is an essential part of the team from day one.”
Jeanie Finlay – Director/Producer, Glimmer Films
As Community Manager on the Spirit of ’45 project…
“Sally’s work as Community Manager on our archive feature documentary resulted in the beginnings of an offline and online community for the film, along with a dedicated website with filmed interviews and a library of archive footage and stills to promote discussion and further participation. She delivered on time and within budget, providing regular updates on how the project was developing.”
Rebecca O’Brien – Producer, Sixteen Films
As Marketing Manager…
“Sally covered this role at Dance4 at a very busy time and managed a heavy workload. She was really effective at managing her time, with good attention to detail. She worked collaboratively with other venues, implemented a new CRM package for Dance4 and managed the marketing and publicity elements of our Nottdance Festival. Sally is a lovely person to work with too!”
Rachel Emmett, General Manager, Dance4
On crowdfunding consulting…
“Sally was instrumental in helping us set up a crowdfunding campaign for our short film Cold Warrior. Sally came to us with an extensive market knowledge, which meant that we could hit the ground running. We reached a combined social networking tally of over £4,000 – a figure we were delighted to hit.”
Tom Wood, Development Producer, Wellington Films
Projects
A selection of recent and ongoing projects and contracts
-
Sound It Out
Audience Development, Marketing & Distribution, Publicity, Press & PR
-
Dreams of your Life
Project Management
-
Retina Dance Company
Audience Development, Marketing & Distribution, Publicity, Press & PR
-
Spirit of ’45
Audience Development, Marketing & Distribution, Project Management
-
Cold Warrior
Audience Development
-
Sheffield Theatres
Marketing & Distribution, Project Management
-
Dance4
Audience Development, Marketing & Distribution, Publicity, Press & PR
-
Radar Music Videos
Project Management
Contact
Pipoca Pictures has a base in Nottingham at Primary - an artist-led space that exists to support creative research and to develop new ways of engaging with audiences.
Primary
33 Seely Road
Nottingham
NG7 1NU
Located 10 minutes on foot from Nottingham City centre and 30 minutes from Nottingham Train Station.