Sally Hodgson - Chief Word Spreader and Producer of the Goods at Pipoca Pictures.
Pipoca Pictures is my freelance and consulting business…
Hello, I’m Sally Hodgson and I’ve worked in various roles within the creative industries since graduating from university. I’ve done marketing for live performance venues, account management at a design agency and edited a magazine for a high street retailer. I now focus on film production, distribution and audience development as well as some other things, but I’ll come to those later.
My film production and distribution experience stems from seven years working at EM Media, the first of the Regional Screen Agencies to launch a specialised film production fund. This pot of money resulted in over 40 feature films encompassing a range of subjects, concepts and budgets. The films used the East Midlands as a location for filming and/or post-production and provided employment and professional development opportunities for regionally-based crew. They brought significant amounts of money into the region too. Alas EM Media no longer exists, however the films co-financed through the agency have gone on to win five BAFTAs, three Scottish BAFTAs, ten British Independent Film Awards and three Michael Powell Awards.
Watching the transition of these films from development through into production and subsequent distribution provided an amazing insight into how distributors and sales agents go about marketing films to build an appetite in audiences and buyers, but I wanted to explore how an audience could be developed right through this process. I took redundancy from EM Media in 2010 and started working with filmmakers who were interested in exploring and exploiting opportunities to do things independently and experiment a little…
My marketing background and interest in exploring new ways to reach audiences lead me to the role of Producer of Marketing and Distribution, a crew title coined by Jon Reiss in his book ‘Think Outside the Box Office’. I’ve worked in this role on Jeanie Finlay’s fantastic documentaries and have consulted on audience development, distribution and crowdfunding on other British features and documentaries.
And those other things I do? Well I still dabble in some traditional arts marketing (currently promoting the work of a internationally renowned contemporary dance company), I’m a Board Member for Flatpack Festival and I produce music videos and corporate films for clients including SONY, PlayNetwork and VARG.
At the World Premiere of Jeanie Finlay’s Sound It Out with Jim Colmar (SxSW programmer) and the mobile jukebox that won over fans ‘one record at a time’.