Sound It Out


SOUND IT OUT (75 mins) is a documentary portrait of the very last surviving vinyl record shop in Teesside, North East England. 

A cultural haven in one of the most deprived areas in the UK, SOUND IT OUT documents a place that is thriving against the odds and the local community that keeps it alive. Directed by Jeanie Finlay who grew up three miles from the shop.

A distinctive, funny and intimate film about men, the North and the irreplaceable role music plays in our lives.

Directed and produced by Jeanie Finlay (Glimmer Films)

Pipoca Pictures role:

Producer of Marketing and Distribution – Sally Hodgson

I started working with Jeanie on SOUND IT OUT when she’d just launched her first crowdfunding campaign, bringing on-board partners to support our campaign, corresponding individually with each of our backers, connecting the project through social networking, identifying people who might be interested in hearing about the project and building up the number of Facebook fans.

When SOUND IT OUT got into SxSW I devised a grassroots marketing campaign to promote the film, for example the mobile jukebox came about through my connection with the guys at Crosley Radio and I also organised the instore at End of an Ear in Austin.

During SxSW we were approached by the UK Film Council/BFI to apply for support through the P&A Fund to do a UK theatrical release of SOUND IT OUT supported by a fourth and final crowdfunding campaign.

I brought on the wonderful FreemanPR to help promote this final crowdfunding campaign and the beginning of the UK cinema release. I organised a national press screening for the theatrical release and dealt with cinema programmers, negotiated box splits, scheduled the tour, organised the logistics of our supporting events (live bands, Djs) and connected with the independent record store in the cities where SOUND IT OUT screened.


  • UK theatrical tour of over 25 cinemas with add-on live events including Vinyl Karaoke, pop-up record shops and live bands.
  • Independently released boutique DVD and limited edition vinyl soundtrack.
  • Over £14k raised through crowdfunding on the IndieGoGo platform.
  • World premiere at SxSW 2011.
  • Official film of Record Store Day 2011.

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