Film4 commissioned a unique and innovative multiplatform experience to support the release of Carol Morley’s feature film Dreams of a Life.
Dreams of a Life, co-produced and co-financed by Film4, movingly pieces together the true story of thirty-eight year old Joyce Vincent, whose skeleton was discovered in her bedsit three years after she had died.
The accompanying digital commission Dreams of your Life, was developed by interactive agency Hide&Seek, as a thought-provoking and immersive experience which engages users in the themes explored by the film.
Award-winning writer A.L. Kennedy has crafted the absorbing and sometimes unnerving narrative, which prompts responses to questions on society, friendship, love and loneliness. This is played against the backdrop of beautiful and haunting time-lapse imagery, created by photographer Lottie Davies.
The launch of Dreams of your Life was supported by a mobile touring installation, allowing audiences to interact with the experience on iPads at selected cinemas and alternative venues in the cities where the film was screening.
Dreams of a Life was nominated for a BAFTA for Digital Creativity in 2012’s Craft Awards.
Pipoca Pictures role:
To manage and coordinate the Dreams of your Life installations in key cities to support the national cinema release of Dreams of a Life. Acting as first point of contact for the host venues, having overall responsibility for the transportation of installation equipment and keeping Film4.0 and other interested parties up-to-date on the progress of the installations. In partnership with Film4 monitor and promote discussion of the Installations where appropriate via social media networks.